Your Website Should Be a Living, Breathing Organism
Posted on: December 5th, 2011
The days of designing a website, uploading it to the Internet, and never looking at it again are long past. Today, keeping up with your competition demands that your website function as more than an online brochure. It should be a social creature that engages visitors and keeps them – and the search engines – coming back for more.
Content Cultivation
Careful content cultivation is of vital importance to ranking well on Google, Bing, and other search engines. Update your site frequently and add new content on a regular basis. An easy way to incorporate new content into your website is through a blog. By writing and posting about topics that are near and dear to your target audience, you can earn the trust of your readers and establish a reputation as a leading expert in your field.
Social Buzz
By now you should be aware of what social media marketing is and some of the many reasons why your business should participate. But did you know that integrating social media into your website is a great way to build a following? The key to seamless social media integration is to catch the attention of your viewers without distracting them from on-site content. Social media links should serve as call to actions for readers who want to learn more about the valuable services and resources you provide.
Monitor Your Website’s Health
To ensure the continued health and growth of your website, you should run some basic tests on a regular basis:
- Test the speed at which your pages are loading.
- Check to see whether there any broken links or forms in your website.
- Make sure your website is compatible with the latest browser updates.
- Set up a free Google Analytics account and link it to your site to learn which pages your visitors are most interested in, how many people are returning to your site, and how long they are staying on your website, among many other indicators of website success.