Website Security 101 : Protect Your Company’s Website from Online Threats

Website Security

In the wake of the Zappos.com hacking, business owners, webmasters, and IT professionals around the world are asking themselves if they should be adding more security to their companies’ websites. After all, if it could happen to the online shoe

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Lessons from a Parallel Universe

Marketing in a Parallel Universe

Ever since Hugh Everett III introduced his theory of parallel universes in his Ph.D. thesis in 1956, everyone from sci-fi writers to respected quantum physicists have been intrigued by the notion. What would you say if we told you that

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Your Website Should Be a Living, Breathing Organism

Your Website is Alive!

The days of designing a website, uploading it to the Internet, and never looking at it again are long past. Today, keeping up with your competition demands that your website function as more than an online brochure. It should be

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Spam Filter Trigger Words to Avoid in Your Email Marketing Campaigns

Trigger words stick out to spam filters.

Your design is amazing. The content is well-written and engaging. You’re sending your campaign to a carefully vetted, permission-based list. Yet, somehow your email marketing campaigns keep winding up in your recipients’ spam folders. Why? It might be that you

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