Lessons from a Parallel Universe
Posted on: December 21st, 2011
Ever since Hugh Everett III introduced his theory of parallel universes in his Ph.D. thesis in 1956, everyone from sci-fi writers to respected quantum physicists have been intrigued by the notion. What would you say if we told you that when it comes to developing a winning online marketing strategy, marketers can learn something from the idea that there are multiple, separate realities coexisting with our own?
Mirror Mirror on the Web
In Season 2, Episode 33 of Star Trek, Captain Kirk and crew wind up in a parallel world after trying to “beam up” during an ion storm. Imagine their shock and dismay when they encounter brutish counterparts of themselves in a hideously skewed alternate reality!
When researching your products or services on the Web, is your target audience seeing an accurate representation of your company, or is your transporter (website) experiencing a malfunction? Unfortunately, many company marketers and CEOs overlook the central component of a good online marketing strategy: a beautiful, professional-looking custom Web site design that reinforces customer interest. When developing your company’s website, take time to make sure that the design and content accurately reflects the key characteristics that make your company great.
Doing Business in a Virtual World
More and more of us are spending a growing percentage of our time in the virtual world of social media, and it is becoming more and more important part of a solid online marketing strategy for businesses to have a strong social media presence. Social media marketing can be a great way to keep current customers interested in your services and entice prospective clients to want to learn more about you. But don’t step through the social media Stargate unprepared. First, ask yourself a few simple questions. Who is my audience? What does my audience want from my company online? What kind of online image do I want my company to have? By forming a clear picture of how you want your company represented, to whom you are representing it, and what your audience is interested in, you have taken the first step toward developing a virtual counterpart for your business that is destined for real-world success.