Spam Filter Trigger Words to Avoid in Your Email Marketing Campaigns

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Trigger words stick out to spam filters.

Your design is amazing. The content is well-written and engaging. You’re sending your campaign to a carefully vetted, permission-based list. Yet, somehow your email marketing campaigns keep winding up in your recipients’ spam folders. Why? It might be that you are using words in your subject line that spam filters are programmed to look for when scanning incoming email. Words that are identified as being associated with spam can add spam points to your email. Rack up too many points, and your email is flagged as spam and sent to the junk folder. Game over. So, what words do you avoid to ensure inbox delivery? Although there is no complete and definitive list, here are 100 of the top offenders.

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